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Maybe you are experienced in the world of B2B Copywriting and Content Marketing. Maybe it’s all brand new to you. I urge you to sign-up for my email newsletter to stay on top of what companies are doing with these exciting marketing channels.
I won’t spam you with endless sales messages. I only email when I have something to say.
I have been writing B2B copy for over 30 years. I can tell you that the number one mistake companies make when hiring copywriters is not carefully selecting writers with B2B marketing and selling experience.
A Business to Consumer (B2C) background simply won’t cut it. I specialize in writing tactical and strategic marketing content for B2B markets.
My clients sell products and services to other companies (B2B). Low price, high price, short sales cycle or long sales cycle, I’ve been involved with all of them.
B2B Content Marketing
B2B content marketing is using content (words, audio, video, webinars, etc.) to strengthen and develop brand affinity and expand your audience. This will drive leads and sales by educating your market about the unique capabilities of your products and services.
“Stop interrupting what your prospects are interested in and become what they are interested in.“