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ROI Copywriter

Results Driven B2B Copywriting

Words That Engage
Numbers That Measure
Strategy That Works

Business to business marketing and copywriting require a different approach than business to consumer marketing. 

B2B marketing requires a focus on the bottom line of the business.

In sales, it’s called “What’s in it for me? Why should I do business with you instead of all the other options I have?”

Companies do business with companies that they know, like and trust.

You need to be that kind of company.

The best way to become a trusted partner is through consistent strategic marketing communications. Your focus is on acquiring, retaining, and converting prospects into customers. That’s where my experience and skills can help you. 

Learn more about B2B copywriting and content marketing. Learn what to expect from me and how I will approach your project.

Contact me today.

Craig Paulson

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Maybe you are experienced in the world of B2B Copywriting and Content Marketing. Maybe it’s all brand new to you. I urge you to sign-up for my email newsletter to stay on top of what companies are doing with these exciting marketing channels.

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B2B COPYWRITING REQUIRES A SPECIAL SORT OF EXPERIENCE AND WRITING SKILL…

B2B Copywriting

I have been writing B2B copy for over 30 years. I can tell you that the number one mistake companies make when hiring copywriters is not carefully selecting writers with B2B marketing and selling experience.

A Business to Consumer (B2C) background simply won’t cut it. I specialize in writing tactical and strategic marketing content for B2B markets.

My clients sell products and services to other companies (B2B). Low price, high price, short sales cycle or long sales cycle, I’ve been involved with all of them.

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Become the obvious experts in your industry…

B2B Content Marketing

B2B content marketing is using content (words, audio, video, webinars, etc.) to strengthen and develop brand affinity and expand your audience. This will drive leads and sales by educating your market about the unique capabilities of your products and services.

“Stop interrupting what your prospects are interested in and become what they are interested in.“

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